Don't Curate, List All Digital Music Products

  • by Peter Natale
  • Reseller Resource

In the competitive world of music software e-commerce, it's essential to maximize your online store's visibility and ensure a seamless shopping experience for customers. One common mistake that we see many online resellers make is curating a selection of products rather than listing all available items. In this article, we will explore why it's crucial to list all audio products on your music online store and how doing so can benefit your business.

Why List All Products?

It might be tempting to only put up best sellers like FabFilter, Melodyne & FL Studio but when customers visit your online store, they expect to see a comprehensive range of digital audio products for purchase. By listing all Music Marketing brands and their software that are available to you, you not only meet their expectations but also increase the chances of making a sale. Digital inventory is much easier to supply than physical hardware so it makes sense to list as many as possible. Potential customers may be searching for specific items that you could offer, and if they can't find them on your site, they are likely to look elsewhere. Providing a complete digital audio inventory demonstrates your commitment to customer satisfaction and can help build trust and credibility with your audience. Always give reasons for users to stay on your site.

How to List All Digital Products

Listing all available Music Marketing brands on your online store may seem like a daunting task, especially if you already have a large inventory. However, with the right e-commerce platform (Shopify, WooCommerce, Magento, Big Commerce etc) and/or a dedicated staff member, you can easily upload and organize your products to ensure they are all visible to customers. Its crucial to take the time to categorize products, create detailed descriptions, and include high-quality images to attract and engage potential buyers. As a Music Marketing reseller, product images and descriptions are all available on the XCHANGE market platform for you to use. Remember to utilize search and filter features to help customers navigate your product listings efficiently and find what they are looking for.

Benefits of Listing All DIgital Products

By listing all digital products on your online store, you can experience a wide range of benefits, including:

  • Improved SEO: Increasing the number of audio products on your site can boost your music production search engine rankings and drive more organic traffic.
  • Enhanced User Experience: A comprehensive product catalog makes it easier for customers to find and purchase items, leading to higher conversion rates.
  • Increased Sales Opportunities: The more products you list, the more opportunities you have to upsell and cross-sell to customers, increasing your revenue potential. Upgrades, updates and subscriptions are easy listings for repeat customers.

How often should I update my music software listings?

Regularly updating your product listings is essential to reflect changes in inventory, pricing, and promotions, keeping your online store current and engaging for customers. Your business will lose the confidence of potential customers if they see outdated product images and information so be diligent in following your Music Marketing rep's emails or our monthly newsletters.


In conclusion, don't make the mistake of curating a selection of audio products on your online store. List all available Music Marketing brand items to maximize visibility, improve the user experience, and drive sales. By taking the time to organize and showcase your complete product inventory, you can attract more customers, build credibility, and ultimately grow your e-commerce business. And if you are you’re a reseller and interested in selling our music technology brands, join XCHANGE as a reseller and send us a request. 


Start listing all products on your online store today and watch your sales soar!


Peter Natale

Peter Natale is a Juno nominated songwriter/producer from Toronto who has worked with artists such as Nick Carter, Adina Howard, God Made Me Funky and Jully Black. In 2016 he co-founded Sun Dragon Media and is currently developing music plugins designed to improve musician’s workflow. He spends most of his time working as a brand manager for Music Marketing managing some of the biggest and brightest music software companies that create the most cutting-edge products available.